If you’re familiar with the term “house porn,” you probably know about Houzz.com.
The phenomenally popular website overflows with photos of beautiful homes, and many of its devotees create “ideabooks.” These are virtual scrapbooks on the site where they can copy and stash photos of rooms that inspire them or that represent concrete examples of a design look that they had only been able to imagine.
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The site, which claims to have the largest database of design images on the Web, is a refuge for decorating enthusiasts. (Some house fanatics have been known to jokingly refer to beautiful home photography as house porn.) But Houzz also is being used as a real estate tool. Liza Hausman, the company’s vice president of marketing, talked about how house hunters and their real estate agents are using the site to refine their property searches:
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Green Real Estate Appraiser 