While working in the solar industry, Ron Pitt became frustrated by the obsessive focus on generating one more watt hour of energy. He saw the opportunity for a chunk of the market that everyone was ignoring — how to reduce energy usage.
That led him to found EcoDog — ecodoginc.com — to help homeowners save on electricity bills and reduce energy use without investing big sums of money or drastically changing their lives. FIDO is the home energy monitoring system he developed, bootstrapping the company in his garage.
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Seed money from former SDG&E CEO Tom Page helped Pitt, 49, recruit nine colleagues, move into a San Diego office and launch FIDO in 2010.
He has more than 100 customers but is talking to investors and plans to scale up production this summer.
Read more at: http://www.utsandiego.com/news/2012/apr/02/tp-ecodog-has-energy-collar/
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