Real estate professionals play a pivotal role in the U.S. residential real estate market. Overseeing from start to finish the multiple steps and piles of paperwork involved with property transactions, they support both sellers moving forward with the next stage of their lives and buyers looking for a new place to call home. They provide trusted and influential guidance that affects the largest investment that most of us will ever make: our homes.
Home energy performance is too often overlooked by buyers and sellers during property transactions, and buyers seldom have easy access to energy performance information. Even though U.S. homeowners spend on average about $2,200 per year on energy bills and increasingly indicate demand for energy-efficient homes, real estate professionals generally undersell (or are unaware of) the benefits of homes with strong energy performance. These benefits include improved comfort, health, privacy, programmability, and interconnectivity, as well as increased monthly affordability and—where relevant information is made available—resale value. Moreover, U.S. real estate listings generally lack details about a property’s energy performance, energy-efficient features, and estimated utility costs. This omission contributes to the unnecessary perpetuation of the invisibility of home energy upgrade investments, housing dissatisfaction, underinvestment in home energy upgrades, plateauing residential energy savings, and risks to U.S. real estate market stability.
Opportunity is calling for all real estate professionals to tap into the promising U.S home energy upgrades market by helping clients understand, prioritize, and invest in home energy performance during the property transaction process—when buyers and sellers already tend to make general home improvements. Real estate professionals who enhance their home energy performance capabilities can lead their competitors on market trends and improve the long-term prospects of their business.
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