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Flat fee real estate listers launch in San Diego

British real estate company Monday launched a flat fee home listing service in San Diego County, charging sellers $3,200 to list a home.

The cost is likely cheaper for most sellers who are used to a 2.5 percent listing fee, so the offer could save sellers hundreds of dollars in commission costs.

Purplebricks, with its flat fee, adds to a growing number of companies that are lowering commission fees in the competitive Southern California housing market.

Eric Eckardt, CEO of Purplebricks’ U.S. operation, said the company offers as much, or more, than a traditional real estate brokerage. Low listing fees are sometimes associated with agencies that don’t do much for clients.

“The flat rate obviously is a great value,” he said. “Home sellers get 3-D virtual tours, a full-service offering, professional photography and a local real estate expert that actually shows up at the house and works with them throughout the process.”

A typical listing fee is about 2.5 percent of the sale cost, and an additional 2.5 percent for the buyer’s agent.

For a median priced home in San Diego County, $540,000 in November, a seller could save roughly $10,000 on listing commission fees.

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San Diego – Median Home Price $540,000

The San Diego County housing market is positioned to finish 2017 with near-record prices.

  • The county median home price has increased 9.1 percent in a year
  • November’s median price of $540,000 was the second-highest of the year
  • Real estate agents say buyers are paying more as inventory stays low

San Diego County housing prices: Here’s the full story

In November, the median home price in San Diego County reached $540,000, its second-highest of the year, said real estate tracker CoreLogic. The highest all-time median of $545,000 was in June.

Led by significant price increases in the resale single-family home market, the county’s median home price has increased 9.1 percent in a year.

November’s numbers buck the trend of decreasing or stable prices around the end of the year. Real estate agents say a big reason for the increase this season was a continued lack of homes for sale, based on historic averages, and buyers willing to pay more to get a home.

“A lot of buyers have held out for more inventory coming on the market. They’ve waited and that’s not happening,” said Jan Ryan, a Re/Max agent based in Ramona. “They’ve gotten to the point of realizing it’s not getting any better.”

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New California Laws 2018


Mandatory disclosures to tenants: Under AB 646, by Assemblyman Ash Kalra, D-San Jose, a landlord with “actual knowledge” that his or her property is in a flood-hazard area will have to disclose this information to prospective tenants. Property owners with actual knowledge include those notified by a government agency, as well as owners required to carry flood insurance for the property. Under AB 646, the owner will have to make this disclosure in the rental agreement beginning July 1, 2018.


Recreational use: Provisions of Proposition 64 regarding the lawful sale and subsequent taxation of recreational marijuana in California go into effect Jan. 1. Legalizing the sale of marijuana for recreational use, however, doesn’t impede a property owner’s ability to ban the smoking of marijuana on the property. In fact, the proposition expressly allows owners of private property to prohibit any of the actions related to marijuana otherwise permitted by the initiative.

Micro apartments: In addition to the housing-accountability bills, Brown signed CAA-sponsored legislation Monday to increase the state’s stock of micro apartments. AB 352 by Assemblyman Miguel Santiago, D-Los Angeles, will help prevent local governments from establishing roadblocks to “efficiency dwelling units,” which usually measure 220 square feet or less. These units are used by some cities to provide housing for university students as well as shelter and services for homeless individuals.

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