Pieces in the new line are made from organic cotton, recycled polyester, recycled polyamide and Tencel. Shoppers are encouraged to bring in their old items to receive discounts on their purchases. ”Ninety five percent of the clothes people throw away can be reused, but they just end up in landfill,” Stroup said.
See more at: http://blog.sfgate.com/chronstyle/2013/04/05/new-eco-line-from-hm-is-sustainability-stylish/

