Founders: Sacha Pantschenko, 30, Craig Andrews, 49 and Norman Oliveria, 27
Location: Sydney, Australia
Crowdfunding target: $38,000
Funds raised: $360,286
ButterUp provides a solution to the age-old problem of spreading cold butter straight from the fridge.
Using a line of holes at the knife’s edge, butter is grated into thin ribbons that can be easily spread straight onto bread.
“We started on designing a better container without much success, until one morning the idea came about to integrate a spreading blade with a grater,” Pantschenko says.
‘Having never managed something at this scale and learning how to managing every facet of the process from prototype to customer enquiries has been a very steep learning curve.”
Butter-Up was originally priced at $12 each. Those interested can register to pre-order via the product’s website.