Tesla creating a consumer ecosystem

If you’re wondering about Elon Musk’s latest vision for Tesla, think Apple.

Apple succeeded in turning a bland market for electronic devices into a coveted and connected lifestyle where your phone, your tablet, your computer, your watch and your television can all be bought in one place and work seamlessly together.

It’s about passion too. People continue to line up at Apple stores overnight to be the first to possess the latest iPhone. The company’s launch events resemble the gathering of a cult.

At Tesla Motors, Musk tapped into that kind of branding magic when he built electric cars that drive fast and look good. The spring launch of the upcoming Model 3 evoked an Apple-like frenzy in stores and online.

Now he’s looking to create his own ecosystem, this one centered on sustainable energy, solar panels and batteries. It’s a much less sexy realm than cars but at least as ambitious.

In recent weeks, Musk began to rapidly expand the Tesla footprint: merging with SolarCity to bring a major solar energy company into the fold, and laying out a sweeping “master plan” to transform Tesla beyond cars, by expanding into eco-friendly trucks and buses, ride-sharing and more.

read more at: http://www.latimes.com/business/autos/la-fi-hy-tesla-sells-solar-20160807-snap-story.html

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