BEFORE Michael Kenduck’s listing for a 10-year-old three-bedroom stucco colonial in Franklin Square officially went on the market, more than 40 potential buyers had already “walked” through. Their previews were embellished by virtual staging of their choice — by means of an interactive tour in which each visitor “painted” and “decorated” some rooms in the house (which is actually empty).
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The house cannot be listed until its corporate owner decides on an exact price, which Mr. Kenduck, the managing partner of Cruse Real Estate, estimates will be in the $500,000 range. But that did not keep him from sending an e-mail blast to the 3,500 names in his database with a link to the online tour.
It included a “style designer” tool that let recipients choose among traditional, transitional, contemporary, modern and something called “Classic Pierce” style to furnish the huge master bedroom suite, paint the walls and trim, and add carpeting. “They are salivating,” said Mr. Kenduck, whose firm, with offices in Seaford, Syosset and Queens, specializes in distressed and bank-owned properties.
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